The Indian handset maker joins the ranks of Reliance Industries’ 4G Volte featurephone JioPhone which is being sold for a Rs 1,500, refundable after three years.
NEW DELHI: Micromax has partnered with state run carrier BSNL to launch its much-talked about Volte featurephone – Bharat 1 – at Rs 2,200, where users would get unlimited calls and data at Rs 97 a month. The Indian handset maker joins the ranks of Reliance Industries’ 4G Volte featurephone JioPhone which is being sold for a Rs 1,500, refundable after three years.
With a combined vision of accelerating the growth of data adoption and providing Internet access to the 500 million plus feature phone users in India, both Micromax and BSNL will work collaboratively to introduce the best consumer mobile experience, the companies said in a joint statement on Tuesday.
Rahul Sharma, Co-founder Micromax, “Both Micromax and BSNL have been working with an aim to bring the next wave of unconnected users on the Internet. We will now take this vision forward with Bharat-1 and create a compelling proposition for the users that is a first in the category.”
“Connecting the last mile– to the Internet and relevant information – is an important part of the strategy for both BSNL and Micromax. We are confident that Bharat-1 will help millions of users experience the data and calling experience like never before,” said Anupam Srivastava, CMD, BSNL.
Leveraging on the vast distribution network of Micromax and deep and national coverage of BSNL network, Bharat-1 promises to contribute immensely to the government’s vision of Digital India and make for a meaningful and early acquisition of a mobile data user. Sale of the device begins from October 20.
Bharat 1 has the latest Qualcomm 205 Mobile Platform, powered by a 2000 mAh battery, 512MB RAM and 4GB ROM, a 2.4 inch QVGA screen, 2 MP rear camera and VGA selfie camera, 4G VoLTE and Dual Sim connectivity.
The featurephone, which comes at a slightly higher price competition to Reliance Industries JioPhone, runs on a open source version of Android and has Micromax’s own browser and entertainment services like Live TV, music and videos in partnership with Zenga.
With the growth of mobile internet, people are increasingly showing more interest in video calls and content. But, there is still a huge gap when it comes to data adoption due to lack of affordable phones and low cost data. Data affordability, connectivity and ease of using technology are the three barriers for the users to get a connected experience.
The partnership of Micromax and BSNL will truly help the Indian consumers be digitally connected and make their experience more affordable and accessible, the companies said.
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